Cairo, EG
Adham Assem
Turn me
sideways
This is a deck that runs across the screen. Landscape gives it the width it was drawn for.
Designer based in Cairo — building the look of a TV show from the logo outwards, for channels and production houses.
Shows and brands for Fatafeat, OSN, Dubai TV, Discovery, Cartoon Network, Warner Bros and Qeesh Productions.
I turn ideas into visuals — on screen, in print, and in space.
I’m Adham Soliman, a multidisciplinary designer and visual creative based in Cairo. My work spans branding, graphic design, video editing, scenography, set design, kitchen design, and print.
From logos and posters to commercial reels, food content, cookbooks, guidebooks, street banners, and spatial experiences, I approach each project with a focus on strong visuals, clear ideas, and thoughtful execution.
I enjoy working across different mediums, bringing together design, storytelling, and space to create work that feels distinctive and purposeful.
“Design it once. Make it survive the screen.”
Beyond design: film, model making, and the smell of a fresh print.
More about meChapter III
Five kinds of work, and the shows they were made for.
Chapter IV
Selected experiences
Commercial Editing
Social Media Campaigns
Set design
Food Content
Kitchen Design
Editorial design
And more
Work spanning broadcast shows, brands,
and the sets they are filmed on.
That is the work — the marks, the key art, the sets the shows were filmed on and the cuts that went to air. Since 2023, for broadcasters across the region, and all of it made to be seen at speed.
A show is built once and seen everywhere. If you are making one, I can take it from the mark through to the cut and keep the whole reading as one thing.
Bring me the format and the airdate. I will come back with the mark, the room it is filmed in and the way it cuts — in that order, because that is the order a show is actually made in.
Since 2023 I have built the whole look of a show — the identity and key art, the titles and the posters, the broadcast sizes and the social cuts — for the region’s biggest
Fatafeat, OSN, Dubai TV, Discovery and the houses that make their shows.
Escape Kitchen
A kitchen you have to escape from. Corridors that go nowhere, a dining room lit by one chandelier, and an owl watching the players — built practical…
Arabian Shores
The sea cut into the letters. A travel series across Fujairah, with a wordmark filled by its own footage, a poster set for broadcast and social, and…
Hekayat Matbakh
Kitchen stories, retold every season. One Arabic wordmark carried through Ramadan, a Khaleeji season, a back-to-school run and a street-food run…
The Kitchen
A chef, a kitchen, and a mark that had to hold both. The lockup was drawn in black and white so it could sit on any frame the show cut to, and the…
